We build before we
sell the argument
4 own products with our own capital. 3 client projects with closed scope and measurable results. Everything filtered through the 3R Framework before the first commit.
Four real bets.
Our own time, money and reputation.
No competitor can replicate this argument: we built and operate all four with our own capital. These are not client cases. Not demos. They are active products with real users paying.
PMR · Promo MKT Report
Field team management and point-of-sale audit platform for mass consumer markets. The problem it solves: large industries were investing millions in POS materials and auditing less than 1% of stores. PMR changed that.
Sthell.a · Hospital AI
AI built for the hospital financial core: billing dispute reversal and supply chain optimisation. Designed under real health regulations — not in a pitch deck. 14-day audits completed in 5 minutes.
IzyJob · Operational HR
Operational recruitment and intelligent matching platform for entry-level vacancies in retail and industry. The hardest scenario: small ticket, high volume, non-technical field user and constant operational urgency.
LeaderX · CommunityTech
High-value digital networking ecosystem for leaders of large corporations (Top 500 Brazil / 900 Global). Architecture designed for C-Level usability with respect for territorial divisions and business generation without the noise of generic networks.
Co-created software.
Closed scope. Measurable results.
Every client project goes through the same 3R Framework filter as our own products. Without that filter, we don't prepare a proposal.
CADCLICK
Santa Helena's sales team was registering clients in disconnected spreadsheets. The process took days, generated errors and blocked the sales flow. CADCLICK transformed that process into a validated digital flow with direct CRM integration.
EFF Dental
The company needed a digital ecosystem connecting its sales force with dentists and qualified prospects, eliminating the manual prospecting and follow-up process. We built the connection and integration platform with their conversion flow.
Movera+
Financial education and microcredit access platform for low-income operational users. The challenge: extremely simple UX for a non-financial user, integrated with real credit products and a financial education flow prior to the application.
TAQTAQ
Professionals were losing contacts at events by relying on physical business cards and manual notes. TAQTAQ transformed in-person networking into a digital flow with smart virtual cards, shareable profiles and B2C/B2B connection management.
Coopercica Delivery
The cooperative needed to digitalise its sales and offer a complete shopping experience to its members, without relying on third-party platforms. We built the supermarket app with product search and filtering, address flow, payments and per-company parametrisation.
RDV
The company was managing field visitor teams on disconnected spreadsheets, with no control over activities, clients or field expenses. RDV centralised the entire flow in a mobile app with offline sync, brand and product research, and a full expense control module.
Selflix
Candidates were losing opportunities through traditional CVs that failed to convey personality or differentiation. Selflix created a direct channel between candidate and recruiter through professional profile videos, with an integrated interview scheduler and full recruitment tracking.
Vicmun
The platform needed to build a social network focused on curious and educational content, allowing users from different countries to connect by topics, hobbies and curiosities. We built the full community with category stories, content ranking, advanced search and multilingual social profiles.
Know House
Companies needed to train distributed teams without losing control of each employee's individual progress. Know House centralised exams, grades, certificates and notifications in a mobile LMS with real-time tracking per employee and content curator.
All of them passed the
3R Framework before they were born
Real Friction + Business Rule + Return on Investment. The three filters we apply before the first commit. If the project doesn't have a clear number in real results, we don't prepare a proposal — regardless of how interesting the idea is.