Sales & Marketing
The impact of online reviews on purchasing decisions
In an increasingly digital world, online reviews have become an essential tool that directly influences consumer purchasing decisions and brand perception.
All articles (37)
Sales & Marketing
The role of live experiences in building customer relationships
Live events and brand activations give companies a unique opportunity to connect authentically with their audience, create emotional bonds and foster lasting customer loyalty.
Sales & Marketing
Lead management: intelligent nurturing to convert visitors into engaged customers
Capturing visitors' attention is only the first step. The real challenge lies in intelligently nurturing leads until they become loyal customers and enthusiastic brand advocates.
Sales & Marketing
From zero to sales heroes: using acquisition channels to grow your business
With the right strategy and intelligent use of acquisition channels, it is possible to build a solid foundation for business growth and earn lasting customer trust and loyalty.
Sales & Marketing
Retention marketing: beyond customer acquisition
Retention marketing goes beyond acquiring new customers — it focuses on nurturing existing relationships to maximise profitability and ensure sustainable long-term business growth.
Sales & Marketing
Customer experience: loyalty through satisfaction
Customer experience is an increasingly decisive factor in today's business landscape. Understanding and exceeding consumer expectations is key to building lasting relationships.
Sales & Marketing
The Impact of Social Media and Influencer Marketing on Trade Marketing
With the rise of technology and the spread of the internet, social media has become a powerful tool for companies to promote their brands and connect with their target audience.
Sales & Marketing
The Role of Merchandising in the Consumer Experience and Purchase Decision
When we think about shopping in physical stores or online, we immediately recognise the importance of merchandising in shaping the consumer experience and purchase decisions.
BI & Data
Dashboards: discover their benefits for business management
Have you heard the term 'dashboards' in your workplace? This data analysis tool has become a key trend in modern business organisations, enabling faster and smarter decisions.
Sales & Marketing
SEO: how to rank my website in first place?
Have you heard about SEO strategy and everything it can do for your business? It is through this approach that you can place your website on the first page of Google results.
Management & Leadership
Break-even point: how to plan your company's revenue
Just as in yoga and in life, balance is key to maintaining control. In business, understanding the break-even point is essential for healthy and sustainable financial management.
Entrepreneurship
Digital entrepreneurship and startup management
Every era has its most promising trends. Today, digital entrepreneurship is one of the most significant, directly reshaping service models and business structures worldwide.
Entrepreneurship
Entrepreneurship and Human Development at Work
When you think of entrepreneurship, what comes to mind? Starting a business and making profit is part of it, but entrepreneurial thinking goes much further. Discover human entrepreneurship.
Entrepreneurship
Start Your Business with the Right Management Knowledge
The recipe for a successful venture holds no great secret: the foundation is sound management knowledge. From there, every other path unfolds in the right direction.
BI & Data
Power BI: 5 Reasons to Handle Your Data with This Software
Power BI is gaining ground in the market thanks to its high effectiveness and efficiency. Find out why your company needs to invest in this data analysis software.
Management & Leadership
5 Steps to Build Your Company's Annual Plan
The annual plan plays a vital role for companies: it sets the direction for all actions and clarifies key questions such as objectives, targets, and how to achieve them.
Management & Leadership
SMART Goals: How to Improve Business Project Management
SMART is a goal-setting framework that boosts team productivity and helps members achieve their targets. Learn how to apply it effectively in your company.
BI & Data
5 Benefits of Data Integration for Managers
Since the advent of the internet, productive and administrative processes have become far easier thanks to data integration. Discover its key benefits for managers.
Management & Leadership
Budget and Forecast: How to Use Them in Business Budget Management
Good management depends on many financial factors. Understanding budget and forecast are key steps to achieving more effective financial control in any company.
BI & Data
Digital Transformation: How to Implement It in Your Business
The market is in a constant state of transformation driven by technology. Discover the key steps to successfully implement digital transformation in your business.
Sales & Marketing
Sales Gamification: What It Is and How to Apply It
Sales gamification is a powerful strategy for boosting team engagement and performance. Discover its benefits and learn how to implement it in your business.
Management & Leadership
How to Turn Uncertainties into Results in Business Planning
Business planning is essential for anticipating your next steps. Learn what uncertainties are, how they differ from risks, and how to use them to your advantage.
Management & Leadership
7 Tips to Optimise Task Execution in Your Business
Efficient task execution can be a major challenge for any business. With the right guidance, you can improve organisation, time management, and overall results.
Management & Leadership
5 Team Management Mistakes and How to Avoid Them
People are the driving force behind any company. Discover the 5 most common team management mistakes and the keys to building more effective, engaged leadership.
Sales & Marketing
Guerrilla Marketing: 6 Tips to Put This Strategy into Practice
With so many brands competing in the market, Guerrilla Marketing is an excellent option to stand out and show customers what makes your business unique.
BI & Data
Management Dashboard: Learn How to Optimise Your Results
Managing a company can be a demanding task. Management dashboards allow you to view all processes in 360° mode and make better-informed decisions across every department.
BI & Data
6 Steps to Choose the Best Collaborative Digital Tools
The internet and technology impact every sector. Find out how to choose the best collaborative digital tools to streamline your business processes in 6 simple steps.
Digital Product
Types of Applications: Which Is the Best for Your Business?
With rapid technological advances, there are several types of applications that can improve your company's productivity and performance. Find out which one suits you best.
Sales & Marketing
Relationship Marketing: Strategies to Boost Your Results
Relationship marketing is a strategy that seeks to retain customers, strengthen brand image, and build lasting bonds with the consumer public through personalised engagement.
Management & Leadership
5 Tips to Optimise Time and Boost Your Team's Productivity
In an increasingly competitive market, optimising time and boosting team productivity has become a core priority. Discover 5 practical ways to improve your business performance.
BI & Data
Business Intelligence: How This Practice Improves Logistics Processes
Business Intelligence is a growing practice that helps companies analyse data, make better decisions and optimise their logistics operations more efficiently.
BI & Data
Machine Learning: What It Is and How Your Business Can Use It
Machine Learning is an Artificial Intelligence concept present in nearly everyone's daily life. Discover what it is and how businesses across all sectors can apply it.
Digital Product
5 Tips to Increase Your App's Engagement
App usage has grown enormously in recent years. Discover how to improve your application's engagement and why it is essential for your company's growth strategy.
Digital Product
La Roche Posay: A Digital E-Sampling Success Story
Discover how BeC and Fluxxo built three technology solutions for La Roche Posay, distributing over 150,000 samples in a project that became a benchmark within the L'Oréal Group.
Digital Product
Mobile Apps: 10 Real Advantages for Your Business
Business use of mobile apps has grown significantly. Discover the 10 key advantages an app can bring to your company and why it is an investment worth making.
Management & Leadership
5 Essential Skills Every Leader Must Have
Being a leader is very different from holding a management position. Discover the 5 essential skills every good leader must develop to truly inspire their team.
Digital Product
Success Story: Santa Helena Alimentos and the CadClick App
Discover how BeC Inteligência built a bespoke app for Santa Helena Alimentos that streamlined the client registration process, cut costs, and became an internal benchmark project.